VIOLA MAI
CREATIVE PRODUCER
A1
LARTEDELSENTIRE is a multisensory house that begins with fragrance and doesn't stop there, scent is the first door, and the work opens outward into sound, image, touch, and movement.
My direction started from that idea: if a perfume is an encounter rather than a product, the imagery shouldn't sell a bottle, it should give the encounter a form. I built two registers that answer each other. The body, dancers shot in near-darkness, skin and gesture dissolving into motion, held with short lines of text so the campaign reads as an invitation. And the material, the notes themselves, photographed like specimens, gold and bone against soft ground, so each one keeps its strangeness instead of being prettified.
- Sense Solos — opening campaign, body in motion
- Ylang Ylang — the flower, gilded and splayed
- Moss — a pressed panel, close to the ground
- Ginseng — root as figure, root as gesture
- Lemon — cut, dried, turned toward shadow
- The Cabinet — bottle, tools, and process left visible